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With slender bodies, prominent eyes, and sticky hooks, Northland’s New Bro Bug Spoons light-up everything from jumbo perch and slab bluegills to finicky trout and tasty walleyes.
Amazingly versatile, Northland Tackle’s new Bro Bug Spoon is the catch-all solution you’ve been looking for as hardwater season approaches. Designed to match the hatch, its slender body resembles young-of-the-year baitfish or freshwater bloodworms, favorite wintertime targets of perch, bluegills, crappies and walleyes, among other ice-fishing targets.
“This spoon is super effective in a variety of ice-fishing situations,” said Northland pro-staffer and veteran multi-species fishing guide, Brian “Bro” Brosdahl. “It’s long and thin, making it easy for predator species to spot and mistake for winter fodder, yet it drops fast and then shimmies and shakes with the slightest twitch of the rod thanks to its flat sides. The Bro Bug Spoon catches just about anything on the hardwater menu, but I especially love to break it out when speed fishing for jumbo perch and targeting big walleyes.
Unlike other spoons, the Bro Bug Spoon features 3D bulging lifelike eyes that show up exceptionally well on your electronics and draw attention from predator species even when the lure is momentarily held still. Additionally, the tapered body shape ensures solid hook sets as it provides a wide gap between the lure body and hook points. Tipped with a couple of waxworms or your favorite soft plastic, this lure is simply irresistible to nearly any species you can catch through the ice.
“All you have to do is get it down, give it a wiggle or slight hop, and set the hook with a light flick of the wrist,” assures Brosdahl. “I’ve been excited about the potential of a design like this for a long time and this new lure has proven itself to be well worth the wait, and I’ve had especially good luck so far using the Wonderbread color pattern, so be sure to check it out.”
Available in stores, or online at www.northlandtackle.com, Bro Bug Spoons are packaged individually ($4.99) or as a three-pack ($11.99) With their buggy profile, responsive action, bulging eyes, sticky hooks, plus 12 color patterns and three sizes (1/16-, 1/8- and ¼-oz.), they’re sure to be big hit this winter so don’t miss out.
Paired with BaitCloud Fish Attractant and we are talking about the best ice fishing season EVER! Check out our Walleye Formula or stick with our original Multi Species Formula.

It’s the perfect summer morning, and you’re sitting in your favourite largemouth bay with a frog in hand. You find an isolated clump of weeds to target and cast your bait the perfect distance past. The rings created from the splash dissipate and you begin to work your frog towards your chosen piece of structure. The weed stalks begin to separate as your frog comes closer. Before you know it, your frog disappears under the surface, your rod loads up, and you set the hook hard and high, feeling the weight of your fish. A quick fight ensues as you bring the fish in quickly and flip it into your boat. Summertime bass fishing—one of my favourite times of the year!

We know that when you are spending your hard-earned money, you got that once-in-a-lifetime-catch on your mind, much like the dream of most anglers. So let’s start with looking at some legendary lodges in North America to add to your fishing bucket list. Who knows, you may be there sooner than later!